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Without Penetration System
With Penetration System
The Connection
Pic.1: Regular direct color dyes have a tendency to form clusters which make it difficult for them to penetrate the hair.
Pic. 2: Elumen dyes remain individual. This allows them to effectively penetrate the cuticle layer and "glide" deeply into the hair.
Pic. 3: A simulated magnetic attraction occurs, establishing the color dyes firmly to the hair

Permanent durability – purely physical reaction

An unique Penetration System, ensures that the Eumen color dyes remain independent while penetrating the hair. At the same time they are surrounded by a type of film, which makes it easy for the isolated dyes to penetrate the cuticle and "glide" deeply into the hair. Inside the hair a simulated magnetic attraction occurs, establishing the negatively charged color dyes firmly and permanently to the already positively charged hair. For non-damaging but durable hair color results.